Organic Gardener's Guide to Lead Nurturing - 2009 Edition

It's taken me a couple of weeks, but I've finally posted my presentation from the B2B Marketing Magazine seminar on Demand Generation/Lead Nurturing onto Slideshare. I hope you find it useful. It contains 10 areas to focus on to improve the yield on your marketing campaigns.

You can also find the deck from Will Schnabel at Silverpop here

Organic Gardener's Guide to Lead Nurturing

View more presentations from PeteJakob.

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Visualising your responses

Something's bothering me. I keep on reading about response scoring, response-lead conversion ratios, click-thru rates, ROI. I've nothing against these discussion points but there's something missing - the human touch.

Think about the responses from your latest campaign. What's your mental picture of those responses? Are they digits on a spreadsheet - depersonalised, abstract, numerical. Or do you picture real people with a todo list as long as yours, struggling to find a way through some tricky issues. Imagine what might happen if you asked him "how might I help?" rather than "why haven't you bought something yet?".

So the next time you're looking at the reports from your campaign, stop for a  moment. Do you want to help him, or simply want to count him?

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