Monday, 1 September 2008

Announcing Project Dogfood - an innovative approach to Event creation


Was just reading the following post from the excellent David Meerman Scott on his Web Ink Now blog entitled OK smarty-pants, why don't you show us? Announcing Project Dogfood!


As part of the event preparation for the New Marketing Summit in Boston in October, he and his collaborators (Chris Brogan and Paul Gillin) have opened up "the development of the event Web site to your scrutiny, advice, and comments. The main thrust will be a revamp of the New Marketing Summit site to transform it from the current one-way placeholder "brochureware" into a social media driven interactive site."

I think Project Dogfood is a great Web 2.0 experiment that will be interesting to follow...

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