Over on ClickDocuments blog - Connect the Docs there's a good collection of insights from a number of B2B Marketing luminaries (Brian Carrroll, Mac McIntosh, to name two) on some of the most common B2B Content marketing mistakes to be avoided. The key ones listed are
- Avoid the One-Off Send Syndrome
- Avoid Me, Me, Me Marketing!
- Not being relevant to your audience
- Not cariing about your audience
- Not finding multiple uses for your content
- Missing the opportunity to create content specific to buyer personas
3 comments:
Short but very interesting post. Strong web content is the foundation of successful b2b marketing
@Wholesale buyer. I agree - strong web content that has value from the client's perspective, that aligns against his/her issues and objectives. Much easier said than done, of course...
Avoiding mistakes like these can be difficult sometimes, however, after reading this I can feel a little more prepared.
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